Ultimo Media Blog

Top Video Marketing Trends For 2022

As a marketeer or business owner, you should know that video needs to be part of your marketing strategy. For years now, marketing predictions, resources and how-to guides all say to embrace video as the new marketing channel. It is the most engaging form of online content and it’s use continues to rise.

Not convinced? Since 2019, the average online user has jumped from watching 84 minutes...

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Reduce Employee Turnover With The Use Of Videos

Employee turnover continues to be a major concern for businesses in all sectors. No matter what’s going on in the world or society at large, the ability to find and retain top-quality employees can be a key element to your success. And videos can help you to keep your ideal workforce engaged and focused.

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Get Personal With Video Marketing

You know you need to use video marketing to build and grow. And you’re aware of just how many folks out there––your customers included––are viewing videos. There’s a lot at stake, and video is the ideal way to capitalize on your story, your product, and your brand. But how can using custom digital media satisfy consumers’ expectations? Let’s find out.

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Here's Why Your Business Needs to Use Video

Videos are ubiquitous. From ads in apps to top online search results, they’re on every screen everywhere. That very fact might make you wonder, “Is video even worth it anymore?”

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Encourage Employee Engagement Through Video

Everyone knows that word-of-mouth marketing is gold –– always has been, always will be. We also know that showing is always better than telling. Well today we’ll see how these two fundamental principles come together in using videos to engage with employees, arguably one of the most underappreciated resources for any company out there.

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Why You Should Use Videos For Marketing

Have you ever wondered why video is a powerful marketing tool? At Ultimo Media we’ve encountered plenty of reasons why companies might initially miss the value of custom digital media and say “no” to using videos in marketing. But we’ve also found that many of these reasons are rooted in myth or misunderstanding. But we’re here to help dispel these misnomers. Here’s why using videos in your marketing approach is such a vital move.

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Tips for Recording Yourself on Video

We make professional video content, but these tips can help you when we're not around!

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15 Types of Video Content Every Marketer Should Know

Using only writing to communicate with your audience is quickly going out of style. Video content is king, and this is what you need to know.

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How to Use Storytelling to Help Clients Connect With Your Brand

Storytelling is a great way for your company to set itself apart from the competition. One of the most powerful qualities a brand has is it’s story. Your story can tap into a customer or client’s unconscious mind to gain interest into your brand. Linking a narrative or story into your own business will boost both success and brand importance.

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How Can Virtual Tours Benefit Your Business?

Thanks to social media, people have become incredibly visual. Because of this, having visual content that best represents your business is extremely important.

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5 Benefits of Video Production Retainers for Marketing

A video production retainer gives you access to video production services over a set period of time, while also building a close relationship between your business and your video marketing agency.

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12 Innovative Video Marketing Trends for 2020

It's hard to keep up on what is popular but it's important to be aware

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Make Your Projects Come Alive with Construction Time Lapse Video

Check these out and see how cool it looks when these massive undertakings are compiled into one short video using a jobsite camera system.

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Summer Playlist

Make every moment of your summer feel cinematic

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5 Mistakes Businesses Make When Creating Video Content

When done right, video content can widen your customer and audience reach greatly. Make it a priority to have video that is well produced

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3 Reasons Why Now is the Time to Double Down on Your Video Marketing Plan

Creating a video marketing plan is more important than ever. 2020 has made video content creation a necessity, not a nice-to-have, but a must-have necessity and now is the time to take a risk and work on that plan.

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7 Examples of Successful Video Advertising Campaigns and The Strategies Behind Them

Here are some notable advertising campaigns and strategies that made them successful

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5 Brands That Use Documentary Style Video Content toDrive B2B Conversions

How to tell the story of your brand

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3 FACTORS THAT DRIVE THE COST OF ONLINE VIDEO PRODUCTION AND HOW YOU CAN BUDGET FOR IT

How much does video production cost?

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Short Form Video Can Bring New Clients and Success for Your Brand

Follow the short form video money trail

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4 Vital Video Marketing Trends for 2020

How professional video can take marketing campaigns to the next level of success.

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4 KEY FACTORS TO VIDEO MARKETING

See How Your Company Can Benefit From This Trending Marketing Tool

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