Video content is an effective marketing tool that enhances your brand’s market presence. Now is the perfect time to work on this hot marketing strategy. When done right, video content can widen your customer and audience reach greatly. This is why you should make it a priority to have video that is well produced by a video production company or videographer. Your video content proves your work, so it is also important to make sure that it complements your marketing strategy. Here are five common mistakes that companies often make when creating video content for their business:
1.Producing
poor
quality
video.
Now
a
days,
people
expect
a
more
polished,
professional
viewing
experience.
Gone
are
the
days
of
shooting
a
video
on
your
not-so-smart
phone
and
creating
a
shaky,
poor
quality
video.
With
the
advent
of
smartphones
and
professional
digital
cameras
and
equipment,
a
sophisticated,
high-quality
video
is
easier
and
more
affordable
than
ever
to
create.
Your
video
is
an
extension
of
your
brand.
If
you
produce
a
poor
quality
video,
your
customers
may
believe
that
you
are
promoting
a
poor
quality
good
or
service.
And
no
one
wants
that.
Perception
IS
reality.
2.Ignoring
the
importance
of
sound.
Audio
makes
up
50%
of
the
viewing
experience.
Poor
and
bad
sound
can
result
in
your
viewers
giving
up
on
watching
the
video
all
together.
Pay
attention
while
filming
in
public
areas,
see
if
an
alternate
location
can
be
used.
Invest
in
a
microphone
to
smooth
the
sound
and
eliminate
background
noise.
3.Over-selling.
Companies
should
remember
that
viewers
are
watching
their
video
content
online
to
be
informed
and
entertained,
not
to
be
sold
to.
Don’t
force
your
brand
or
product
throughout
the
video.
By
doing
so
you
are
unlikely
to
see
the
ROI
that
you
need.
Remember
that
the
most
Googled
terms
are
“how
to”
and
“how
do
I,”
which
means
your
video
content
will
have
the
highest
engagement
if
it
answers
questions
and
provides
knowledge
and
information,
as
opposed
to
directly
promoting
your
service
or
product.
4.Expecting
too
much
from
one
video.
Video
content
needs
to
be
a
consistent
strategy
in
order
to
see
a
boost
in
sales.
Like
with
most
things
in
life,
it
takes
time
(roughly
2-3
months)
to
truly
see
an
uptake
in
your
video
content.
The
more
visible
you
are
and
the
more
knowledge
and
information
you
share,
will
guarantee
that
customers
will
think
of
your
business
once
they
are
ready
to
pay
for
a
service
or
product.
5.Talking
about
everything
you
do
in
just
one
long
video.
The
average
audience
online
retention
is
currently
at
one
minute
to
40
seconds
and
its
getting
shorter.
Don’t
allow
your
video
to
feel
like
a
shopping
list
of
all
the
things
your
business
does.
A
better
plan
would
be
to
create
a
few
shorter
30
seconds
to
one-minute
videos,
each
focusing
on
one
topic
at
a
time.
Depending
on
which
platform
you
post
your
video
content,
a
short-form
video
-
30
seconds
to
one
minute
and
30
seconds
–
is
enough
time
to
get
your
message
across.
There are the five most common mistakes that you can make when creating video content for your business. Here in Cleveland Ohio, there are many advertising, marketing or production agencies accessible to produce your high-quality videos. Avoiding these mistakes when doing so will guarantee that you will get your message across and hopefully see the ROI that your company desires.
For any and all of your video marketing needs, visit us at ultimo-media.com.