3 Reasons Why Now is the Time to Double Down on Your Video Marketing Plan

3 Reasons Why Now is the Time to Double Down on Your Video Marketing Plan

Creating a video marketing plan is more important than ever. 2020 has made video content creation a necessity, not a nice-to-have, but a must-have necessity and now is the time to take a risk and work on that plan.

Due to the current world climate, people are staying home and social distancing more. While some have been productive during this COVID-19 pandemic, others fall into unproductive traps all while scrolling through content online. In fact, Nielsen reports that consumption of online content has increased by 60% while the world has stayed at home during this pandemic. This is a massive opportunity for businesses and brands. Marketers have been talking about the “power of video” over the past few years and in 2019 we finally saw the video industry gain credibility and popularity as an important marketing tool that  results in high engagement with audiences.
Now is the time to double down on video creation while there is a very engaged, attentive audience sitting at home looking for content to consume their time. It is time for you to shift from being a consumer to being a creator. Below are the top three reasons why you should do so.

1)Stand Out From The Crowd
You need to be consistent in order to make an impact with your content. In order for audiences to trust you and do business with you, they need to see your message and content constantly. 

The acronym VCP in networking is the principle that for someone to do business with you, your relationship needs to go through three stages: Visibility, Credibility and Profitability. The same applies to posting video content. You need to consistently visible for an audience to remember you and keep you in mind. In order to seem credible, you need to make sure the content you are creating is valuable to the audience. Being both visible and credible, you will stand out from the crowd and you will be the first person they think of when they need your product or service, which will then lead to profitability.

It all starts with visibility. Make sure you are releasing new content and standing out for the crowd. It is now easier than ever to stay visible. Well-produced video content from a professional videographer or video production company can help you in this endeavor. Also consider including live video updates through a social media platform. In 2020 live streaming is expected to account for 82% of all internet traffic. Studies have shown that you can attract and engage audiences faster through live video as it helps to create conversations and build community relations. Try including webinars, live Q & A’s or giving audiences a behind-the-scenes look at your company. Due to these uncertain times, now is the best time to show your customers that your company is stable and is ready and able to take on any challenge.

2)Quality Content Takes Time, and Now You Have Plenty of It
Creating quality content takes time, and time is the one thing we have an abundance of currently with everyone being stuck at home during social distancing. Now is the perfect opportunity to fully think through your video content strategy. Decide what your audience and customers value most and what is most beneficial to them.

The most Googled terms are “how to” and “how do I” which tells us that people want to learn and be informed. Create videos that will fill a need for your customers and that will have them keep coming back to you for more. Take advantage of all the down time we currently have and produce a video that will leave an impact.

3)Increase Market Share
History has shown that those who move forward during a recession, as opposed to retreating, successfully double down on their marketing and content strategy. As a result, they end up taking a higher market share and increase their ROI. An example of this is Amazon, who in 2009 actually grew by 28% due to increased marketing.

According to OptinMonster, by increasing your video content, you are also increasing your lead generation possibilities drastically as marketers get 66% more qualified leads per year. Also, 93% of marketers claim they have gained a new customer thanks to a video posted on social media. Seeing as most of us have increased our social media use during this social distancing this could be the most effective tool you could use to attract new customers to your business.

These three reasons should convince you that NOW is the time to increase your video marketing efforts and take advantage of all the potential customers just sitting at home scrolling through feeds, ready to consume your video content.

For any and all of your video marketing needs, visit us at ultimo-media.com.