4 Vital Video Marketing Trends for 2020
4
Vital
Video
Marketing
Trends
for
2020
In
recent
years
we
have
seen
a
rise
in
videos
on
the
web.
With
platforms
such
as
YouTube
and
technology
such
as
smart
phones,
anyone
can
post
a
video
online.
This
hot
trend
has
made
its
way
into
marketing.
Professional
video
can
take
marketing
campaigns
to
the
next
level
of
success.
Video
content
has
been
and
will
continue
to
be
important
to
both
customers
and
brands
in
2020
and
beyond.
It
is
a
great
marketing
tool
that
wins
over
consumers
and
piques
their
interest
in
your
product
and
company.
In
2015,
A
Harvard
Business
Review
reported
that
around
50%
of
businesses
added
video
to
their
marketing
strategies
and
around
two-thirds
expected
to
do
so
in
the
near
future.
Video
content
can
give
customers
more
information
quickly.
It
transforms
data
into
content
that
is
fun,
quick
and
easy
to
digest.
Video
is
rapidly
becoming
many
consumer’s
favorite
way
to
interact
with
brands
online.
You
need
to
stay
up
to
date
on
the
current
video
marketing
trends
in
2020
so
you
can
give
consumers
what
they
want
and
gain
success
in
your
business.
Below
are
four
important
video
marketing
trends
to
look
out
for
in
2020.
Shoppable
Videos
Many
social
media
platforms,
such
as
Instagram
and
Snapchat,
allow
users
to
shop
via
links
to
external
websites.
People
don’t
want
to
leave
an
app
to
visit
another
site
to
purchase
a
goods.
Keeping
the
checkout
process
internally
removes
this
issue
and
allows
for
users
to
stay
on
the
original
platform
for
longer.
More
and
more
brands
these
days
are
creating
videos
that
link
directly
to
products
or
services,
making
it
even
easier
to
make
purchases.
“Shoppable
videos”
further
engage
consumers
and
lead
them
through
the
process
of
becoming
paying
customers.
Adding
a
shoppable
video
makes
it
easier
to
grab
a
customer’s
attention
and
to
convince
them
to
buy
from
your
business
instead
of
your
competitors.
This
quickly
allows
you
to
show
them
what
your
business
has
to
offer.
Adding
video
content
is
an
easy
and
direct
way
for
your
customers
to
learn
about
your
product.
Making
the
buying
process
as
easy
as
possible
for
shoppers,
will
increase
your
sales,
attract
new
customers
and
gain
a
loyal
following.
Vlogging
Combining
video
and
blogging
will
continue
to
capture
consumer’s
attention
in
2020.
Vlogging,
as
it
is
called,
is
an
essential
video
marketing
technique.
It
helps
to
create
brand
authenticity
and
earns
trust
from
your
viewers.
People
want
to
feel
connected
to
the
brands
that
they
buy
from
and
right
now
people
can
afford
to
be
picky
about
which
businesses
to
give
their
money
to.
There
are
many
ways
vlogging
can
move
customers
through
the
process
of
a
sales
transaction.
With
Vlogging,
you
can
give
customers
a
behind-the-scenes
look
into
your
business.
You
can
let
them
get
to
know
you
and
give
them
a
sneak
peek
at
new
products
before
they
officially
launch.
It
is
extremely
important
for
a
brand
to
build
a
strong
customer
relationship
from
the
beginning.
It
can
cost
anywhere
from
five
to
25
times
more
to
gain
a
new
customer
than
to
keep
one.
Creating
video
content
will
bring
those
customers
back
and
will
bring
your
business
success.
Personalization
To
grow
your
business,
it
is
essential
to
personalize
your
video
content
to
the
user.
Personalized
video
marketing
uses
accurate
data
and
consumer
feedback
to
generate
content
that
is
both
relevant
and
valuable
to
viewers.
You
do
not
want
to
send
mixed
messages
and
confuse
your
customers,
so
you
should
tailor
your
video
content
to
your
target
audience.
For
instance,
imagine
hiring
a
video
production
company
in
Cleveland
to
create
a
cooking
video
for
your
industrial
supplies
company.
This
cooking
video
sends
a
mixed
message
to
customers
and
you
would
not
sell
any
supplies
as
a
result.
Interactive
Videos
More
businesses
these
days
are
incorporating
interactive
content
into
their
marketing
plan.
Some
do
so
through
email
or
social
media
and
video
shouldn’t
be
any
different.
Interactive
videos
require
your
audience’s
full
attention
and
keeps
them
interested
in
your
video
for
longer.
If
they
are
engaged
in
your
video
for
longer,
this
can
result
in
sales.
There
are
a
few
standard
features
of
interactive
videos:
-360
degree
access:
Users
are
able
to
scroll
in
various
ways
inside
the
video
to
gain
a
full
view
-Branching:
Users
choose
their
own
route
and
customize
content
based
on
their
preferences
-Hotspots:
These
are
areas
where
users
can
click
and
interact
with
the
video
in
greater
detail
Interactive
videos
can
benefit
your
business
greatly.
They
are
trackable
for
your
business
and
therefore
can
provide
valuable
customer
data
for
future
use.
You
can
also
analyze
such
user
actions
as
the
paths
users
take,
skips,
re-watches,
their
viewing
time
and
much
more.
Leveraging
Video
Trends
to
Boost
Sales
The
power
of
video
content
can
help
build
a
loyal
customer
following
and
boost
sales
as
a
result.
You
absolutely
need
to
know
your
target
audience,
engage
them
and
give
them
valuable
content
that
persuades
them
into
a
sale.
By
using
video,
you
can
reel
in
more
customers,
increase
sales
and
therefore
take
your
business
to
the
next
level
of
success.
For
any
and
all
of
your
video
marketing
needs,
visit
us
at Ultimo-Media.com.