4 KEY FACTORS TO VIDEO MARKETING :
See How Your Company Can Benefit From This Trending Marketing Tool
It is 2020 and advancements in technology and a rise in smartphone use has made it easier and more affordable to create a good, quality video. Whatever reasons you may have to integrate video marketing into your business, you need to start now. Now is the time to hop on this big trend. A Google Advertising Attention Research report showed that before consumers go into a store, an estimated 50 percent of them will search online for a video to watch relating to the product or service. So if you have no video content, it could be affecting your sales. Video should take lead in your company’s promotional strategy.
Why? A forecast from Cisco says that by 2022, over 80 percent of web traffic will be video. With platforms such as YouTube, Facebook and Vimeo, it is easier than ever to get your video on the internet. Video is a great marketing tool that is both profitable and versatile. If you are wondering how it could benefit your business, here are four essential ingredients to video marketing that might persuade you.
STORYTELLING
Many
people
find
visual
representation
more
engaging
as
it
can
create
emotion.
How
you
deliver
that
story
is
fundamental.
Video
allows
you
to
get
creative
with
the
power
of
both
sound
and
vision.
Your
goal
with
storytelling
is
to
connect
and
build
lasting
relationships
with
your
audience.
Video
marketing
will
enable
you
to
do
so,
which
will
drive
traffic,
increase
leads
and
renovate
sales.
With
storytelling,
you
need
to
find
a
balance
of
both
humor
and
suspense
to
drive
your
video.
Let
them
relate
to
you.
Excite
them!
SOCIAL
MEDIA
Let’s
face
it,
we
live
in
a
digital
world.
Social
media
channels
are
everywhere
and
most
of
them
have
a
video
option.
Using
platforms
like
Facebook
or
Twitter
can
help
content
go
viral
due
to
the
level
of
reach
they
have.
Out
of
all
the
social
media
channels
out
there,
LinkedIn
has
been
proven
most
effective
for
delivering
content
that
helps
to
build
both
trust
and
engagement
with
its
users.
With
LinkedIn
you
can
share
a
post
across
multiple
channels,
however,
each
post
should
be
tailored
to
the
specific
platform
and
its
audience.
A
statistic
from
Wochit
states
that
in
2018,
tweets
that
included
a
video
rather
than
a
photo
got
over
six
times
as
many
retweets.
Remember
that
each
social
media
channel
is
different,
each
have
different
features
and
audience.
Take
Instagram
for
instance.
Some
users
may
prefer
for
a
photo
over
a
video
in
this
platform.
ENGAGEMENT
To
help
gain
the
audience’s
trust,
interactive
videos
should
be
placed
into
your
marketing
strategy
for
engagement
purposes.
If
they
engage
in
your
content
more,
the
audience
will
start
to
trust
your
brand.
An
example
that
increases
engagement
are
videos
of
FAQ.
Answering
questions
on
video
helps
you
to
seem
more
relatable
to
your
audience.
They
will
feel
valued
and
will
believe
that
they
are
getting
the
information
that
they
want.
Live
videos,
thanks
to
Instagram
stories
and
Facebook
live,
are
becoming
increasingly
popular.
This
is
another
way
to
engage.
Videos
of
customers
reviewing
your
product
or
service
can
also
increase
engagement
just
as
much
as
the
videos
you
create
on
your
own.
Both
types
of
videos
can
make
an
impact
on
your
brand’s
image.
SEO
Since
Google
bought
YouTube
in
2006,
the
increase
in
video
use
has
affected
search
engine
ranks.
If
your
goal
is
to
show
up
on
page
1
of
Google,
consider
embedding
a
video
to
your
website.
The
way
search
engines
determine
if
your
site
has
good
content
is
based
on
the
amount
of
time
users
spend
there.
By
adding
video
content
this
increases
the
likelihood
of
visitors
staying
longer
on
your
site.
To
improve
your
video,
write
titles
and
descriptions
of
the
video
as
interesting
and
as
engaging
as
possible.
This
will
allow
for
your
video
to
gain
visibility
and
longer
exposure.
Also,
include
many
keywords
that
will
rank
high
and
include
a
link
back
to
your
website
or
landing
page.
Ubersuggests
is
a
really
useful,
free
tool
that
helps
with
keyword
ideas.
Here's a slick little infographic we put together if that's your kind of thing.
New to video and don’t know where to start? A professional video production company or videographer is the best guide!.
For any and all of your video marketing needs, visit us at Ultimo-Media.com.