Media Buying

Ultimo Media specializes in media buying for businesses of all sizes.

In today's digital age, it's more important than ever to have a strong online presence. However, with so many options for advertising, it can be difficult to know where to start. That's where we come in.


Our team of media buying experts has extensive experience in identifying the right channels and platforms to reach your target audience. Whether you're looking to increase brand awareness, drive website traffic, or generate leads, we have the expertise to create a media buying plan that will deliver results.

Our services include:
  • Market research and audience targeting
  • Negotiating rates and purchasing ad space
  • Campaign management and optimization
  • Reporting and analytics

We work with a variety of platforms including Google, Facebook, Instagram, YouTube, and many more. We also specialize in programmatic advertising, which uses advanced technology to target specific audiences and deliver highly-effective, data-driven campaigns.

Don't leave your advertising to chance. Let us help you navigate the complex world of media buying and create a plan that will deliver real results for your business. Contact us today to schedule a consultation and learn more about how we can help you achieve your advertising goals.

Ready to take your online presence to the next level? Contact us today to schedule a consultation and learn more about our media buying services.

Media buying is an essential part of a successful marketing strategy. It involves purchasing ad space across various platforms and channels to reach a target audience and achieve specific advertising goals.

In today's digital age, there are countless options for advertising, from traditional media such as television and radio, to digital platforms like Google, Facebook, and YouTube. With so many choices, it can be difficult to know where to start and how to effectively reach your target audience.

That's where media buying comes in. A media buying agency or team has the experience and expertise to research and identify the most effective channels and platforms for your business. They can also negotiate rates and purchase ad space on your behalf, as well as manage and optimize your campaigns for maximum results.

One important aspect of media buying is the use of data and technology. Programmatic advertising, for example, uses advanced algorithms to target specific audiences and deliver highly-effective, data-driven campaigns.

But media buying isn't a one-time event. It's an ongoing process that involves continuous measurement and optimization. By monitoring key performance indicators (KPIs) and making adjustments as needed, a media buying team can ensure that your campaigns are delivering the desired results.

Overall, media buying is a vital aspect of any marketing strategy. It allows businesses to reach their target audience effectively and achieve their advertising goals. Whether you're a small business or a large corporation, a media buying agency or team can help you navigate the complex world of advertising and create a plan that delivers real results.

The Media Buying Process

  1. Set the Budget: Guaranteed Inventory and Non-Guaranteed Inventory-Time to break out the piggy bank and decide how much dough you're willing to dish out. But don't worry, you'll get more bang for your buck if you opt for the non-guaranteed inventory!
  2. Send Requests for Proposals (RFP’s) - Time to shoot your shot and send RFP's to your desired media outlets. Choose the best mix of outlets that will knock your advertising goals out of the park!
  3. Finalize the Insertion Order (IO) - It's time to seal the deal and lock in your media order by submitting an Insertion Order (IO) to your chosen media outlets.
  4. Send the Creative to the Media Outlets - Double check that each ad is properly sized for each outlet’s specifications and send your ad creative to your chosen media outlets.
  5. Launch the Campaign - Hold onto your seats, it's time to launch! Make sure you've got the right tools in place to measure your results and watch your campaign soar!
  6. Continuous Measurement and Optimization - Keep an eye on your campaign's KPIs on both the media outlet and internally to ensure you’re getting the best results possible.
  7. Reconcile Ad Spending with Original Budget - Time to check your ad spending against your original budget and see where you stand.
  8. Reconcile Costs and Negotiate “Make-Goods” on Underperforming Ads - If any of your ads are underperforming, reconcile those costs with your original budget and negotiate “make-goods” to give them the boost they need!