Short Form Video Can Bring New Clients and Success for Your Brand
SHORT
FORM
VIDEO
CAN
BRING
NEW
CLIENTS
AND
SUCCESS
FOR
YOUR
BRAND
Now
a
days
you
can’t
go
online
and
not
see
video
content.
With
the
likes
of
YouTube,
Tik
Tok,
Instagram
and
Snap
Chat,
there
are
videos
everywhere
on
the
web
for
viewing.
And
with
the
advent
of
smartphones,
these
videos
are
at
your
fingertips,
quite
literally.
It
was
only
a
matter
of
time
that
businesses
took
advantage
of
this
booming
trend.
Short-form
videos
or
micro-videos
are
an
excellent
way
for
consumers
to
get
to
know
your
personal
brand
in
a
short
amount
of
time.
Hit
consumers
where
they
usually
are…
on
their
phones
…
watching
videos.
Looking
for
inspiration?
Tik
Tok
is
one
of
the
fastest
growing
social
media
platforms
in
the
world.
The
buzzy
Gen
Z-loving
app,
which
is
a
space
to
create
and
upload
short
videos,
has
seen
an
increase
in
adult
users
(other
‘Gens’)
to
more
than
500
million
active
users
recently.
Another
space
that
utilizes
short-form
video
is
Jeffrey
Katzenberg’s
billion-dollar
video
platform
Quibi
(“quick
bites”).
This
platform
is
a
subscription-based
streaming
service
that
is
being
compared
to
Netflix.
The
only
difference,
Quibi
delivers
short-form
scripted
and
unscripted
content
to
your
cell
phone.
The
brand
recently
announced
a
new
feature
called
“Turnstile”,
which
allows
content
to
shift
from
portrait
to
landscape
by
the
user
any
time
they
turn
their
phone.
All
the
while
remaining
in
full-screen
mode
so
viewers
won’t
miss
any
of
the
action.
FOLLOW
THE
SHORT-FORM
VIDEO
MONEY
TRAIL…
Quibi
is
able
to
exist
thanks
to
a
lot
of
corporate
money
and
because
of
this,
short-form
video
as
an
industry
is
blowing
up.
Developers
such
as
Katzenberg
are
aware
of
this
and
jumped
on
this
trend
early.
Quibi’s
main
rival
is
YouTube.
This
platform,
who
hit
2
billion
users
in
2019,
is
now
neck-and-neck
with
Facebook
as
the
world’s
most
popular
social
media
platform.
According
to
some
reports,
95%
of
internet
users
worldwide
watch
YouTube
and
they
reportedly
watch
as
much
YouTube
content
every
day
as
it
does
on
Netflix
in
a
one
week.
If
you
are
looking
to
reach
people,
short-form
video
is
the
easiest
way
to
do
so.
Now
is
the
time
to
follow
this
money
trail
to
success.
TAP
INTO
THE
VAST
POTENTIAL
OF
YOUTUBE
Only
a
handful
of
entrepreneurs
are
maximizing
YouTube’s
extensive
potential.
Take
Dwayne
“The
Rock”
Johnson
for
example.
He
was
way
ahead
of
this
trend
when
he
decided
to
create
a
YouTube
channel
as
a
way
to
stay
in
touch
with
fans.
He
was
the
first
celebrity
to
do
so
and
its
success
even
made
it
into
a
Harvard
Business
School
case
study.
The
Rock’s
YouTube
channel
now
has
4.57
million
subscribers
logging
on
to
see
a
more
personal
side
of
the
big
guy.
By
being
the
first
celeb
to
create
a
YouTube
channel,
The
Rock
took
a
risk
and
showed
himself
to
be
a
savvy
businessman
in
the
process.
The
Rock
even
took
his
channel
up
a
notch
by
hiring
Scott
Brown
and
Mo
Darwiche
to
be
executive
producers
and
to
establish
an
audience
on
YouTube.
FREE
UP
THE
CREATIVE
PROCESS
After
the
Rock’s
YouTube
channel
success,
Brown
and
Darwiche
founded
the
production
company
Liquid
Light
to
do
the
same
for
other
celebrities,
entertainers
and
athletes.
“The
success
of
these
more
polished
YouTube
channels
shows
that
audiences
want
them,”
says
Brown.
He
explains
that
a
YouTube
channel
is
more
personal
and
engaging
than
say
the
likes
of
Instagram.
It
is
also
harder
to
produce
and
a
lot
of
celebrities
don’t
have
the
time
or
resources
to
create
a
video
on
their
own.
He
says
shoots
are
financed
with
venture
capital,
which
frees
up
the
creative
process
so
clients
can
easily
get
the
kind
of
content
that
they
really
want.
“Most
people
don’t
think
of
this
kind
of
production
quality
when
they
think
of
YouTube,”
says
Darwiche.
He
explains
that
YouTube
grew
on
“low-fi
vlogging,”
but
it
morphed
into
a
space
that
holds
lots
of
potential
for
creating
a
personal
brand.
And
superior
video
quality
is
crucial
for
attracting
visitors.
The
future
of
short-form
video
platforms
like
Quibi
is
bright
with
the
right
money
and
experience
behind
it.
If
it’s
successful,
we
can
assume
consumers
will
get
more
comfortable
watching
short-form
mobile
video.
Consider
short-form
mobile
video
as
a
way
to
keep
your
image
fresh
and
allow
your
consumers
to
get
to
know
your
voice,
value
and
brand.
Will
you
follow
in
the
Rock’s
footsteps
and
implement
a
short-form
video
as
an
extension
of
your
brand?
Don’t
know
where
to
start
and
you
are
in
the
Cleveland
area?
Consult
with
a
Cleveland
professional
video
production
company
or
videographer.
For any and all of your video marketing needs, visit us at ultimo-media.com.