Most
of
us
know
that
trends
come
and
go
very
quickly.
Whether
it
be
in
beauty,
technology
or
even
marketing,
it’s
hard
to
keep
up
on
what
is
popular.
The
same
can
be
said
for
the
ever-growing
video
sector.
While
jumping
on
trends
too
quickly
may
not
be
such
as
good
idea,
it’s
good
to
be
aware
of
them
as
you
continue
to
improve
your
video
marketing
strategy.
It
can
be
hard
to
keep
up
with
all
the
trends,
so
here
are
12
innovative
video
marketing
trends
you
should
keep
an
eye
out
for
the
rest
of
2020.
1)Facebook
Live
may
be
dead,
but
LIVE
video
lives
on
Facebook
Live,
Facebook
Watch
and
regular
autoplaying
Facebook
videos
haven’t
seen
the
greatest
results,
thus
resorting
to
the
complete
shutdown
of
some
of
them.
Live
video
isn’t
a
trend
that
is
disappearing
altogether.
The
concept
of
live
media
is
still
a
very
engaging
one.
Do
you
want
to
know
the
secret
to
it?
Live
interactions
with
real
people!
On
Instagram
or
Snapchat,
for
example,
you
may
have
noticed
that
some
people
you
follow
“go
live”
multiple
times
in
a
day.
Those
live
feeds
usually
consist
of
answering
questions
or
requests
that
are
being
submitted
in
real-time
by
other
users.
This
kind
of
content
takes
advantage
of
the
ephemeral
(short-lived)
nature
of
the
moment.
While
you
have
to
option
to
save
these
live
events
on
Instagram,
the
odds
of
re-watching
live
stream
later
are
slim.
This
is
what
makes
this
style
of
video
so
influential.
It
creates
the
old
sensation
that
live
TV
and
live
radio
conveyed
in
the
past.
People
all
around
the
world
or
country
are
experiencing
the
exact
same
thing
at
the
exact
same
time.
Live
video
is
here
to
stay!
2)Videos
will
become
“shoppable”
“Shoppable
videos”
is
another
trend
blowing
up.
These
are
video
ads
that
feature
links
to
products
you
can
purchase
through
the
video
stream.
Instagram
Stories
and
Snapchat
feature
these.
The
options
for
“shoppable
videos”
are
limitless.
Most
likely
you
will
see
more
videos
that
highlight
products
in
a
story’s
stream,
often
with
a
shoppable
link.
In
the
future,
for
example,
you
may
be
able
to
make
a
purchase
by
interacting
with
the
products
in
a
video.
Say
there
is
a
chair
shown
on
screen
in
a
video,
you
may
be
able
to
hover
over
it
and
find
out
more
about
that
chair
and
where
to
get
it,
hence
shopping
within
a
video.
3)Interactive
360
video
technology
will
expand
Interactive
360
is
a
huge
trend
right
now.
Through
it,
you
can
experience
everything
from
Broadway
musicals
to
sports
games
all
in
a
video.
It
is
an
immersive
and
futuristic-style
video
trend
that
you
will
only
see
more
of
thanks
to
advancements
in
AR
and
VR.
While
it
is
not
so
easy
to
produce
on
your
own,
it
can
be
a
great
way
to
set
your
videos
apart
from
your
competition
and
really
draw
in
customers.
There
are
many
Cleveland
video
production
companies
or
videographers
who
can
help
you
with
this
hot
trend.
4)One-On-One
(1:1)
video
experiences
will
continue
This
year
we
saw
a
rise
in
people
working
from
home,
thanks
to
Covid-19.
Software
like
Zoom
and
Skype
saw
an
increase
in
usage
because
more
and
more
people
are
at
home
and
social
distancing.
Live
video
conferencing
between
two
people
still
has
its
place
and
this
type
of
experience
is
only
positioned
to
grow
in
the
future
(especially
in
these
uncertain
times).
The
ability
to
see
another
person
across
a
screen
and
look
them
in
the
eye
is
an
intimacy
that
a
phone
call
or
an
email
just
can’t
top.
One-On-One
video
experiences
are
a
great
way
to
communicate
effectively
and
personally.
5)Everyone
will
be
vlogging
Vlogging,
video-style
blogging,
continues
to
grow.
It
may
be
easy
to
poke
fun
at
vloggers,
but
this
trending
video
genre
is
hard
to
overlook.
Now
a
days
there
are
numerous
vlogging
platforms
available
such
as
YouTube,
Instagram
and
Snapchat,
and
with
the
addition
of
live
streaming,
vloggers
can
expand
on
the
type
of
content
they
show.
Some,
for
example,
turn
live
streaming
into
their
weekly
or
daily
vlogging
content
while
saving
their
more
polished,
professional
videos
for
airing
once
or
twice
a
week.
Vlogging
is
hot
right
now.
Whether
it
helps
or
hinders
the
burnout
problem,
one
thing
is
for
certain,
vlogging
not
going
away
anytime
soon.
6)Videos
will
be
easily
searchable
Over
the
years,
search
engines
like
Google
have
integrated
video
into
their
main
offerings.
Video
searches
are
quickly
becoming
a
top
competitor
of
organic
search
results
on
both
desktop
and
mobile
devices.
Google
recently
announced
that
they’ll
be
using
AI
to
identify
pieces
of
video-related
search
requests
and
have
these
autoplay
on
search
results
pages.
This
will
make
video
even
more
important
to
effective
search
optimization
for
your
business.
It
will
also
increase
the
need
for
improving
your
video
content
for
search
results,
just
as
it
would
with
an
article
that
you
were
hoping
would
rank
well
in
a
search.
7)Training
and
education
videos
will
expand
Training
and
education
utilize
video
on
the
internet
like
no
other
sector.
Think
about
Masterclass
or
the
many
video
tutorials
that
you
can
find
for
free
on
YouTube
or
that
you
can
pay
for
through
other
similar
sites
on
the
internet.
This
trend
is
poised
to
grow
and
more
brands
and
businesses
will
likely
start
creating
their
own
content
to
teach
people
how
to
use
their
products.
People
already
Google
“how
to”
on
various
topics.
It’s
only
fitting
that
they
use
Google
to
search
for
“how
to
videos”
as
well.
People
would
much
rather
watch
a
video
than
read
directions
on
how
to
do
something.
For
this
reason,
videos
are
much
more
useful
content.
Take
Ikea’s
furniture
for
example.
The
popular
brand
doesn’t
usually
provide
detailed
instructions
on
how
to
put
their
furniture
together.
Since
they
are
an
international
company,
their
instructions
only
include
what
is
necessary
and
they
mainly
include
images
and
no
actual
words.
This
can
be
frustrating
and
very
hard
to
understand
for
anyone.
So
what
would
you
do?
Google
a
how-to
video
tutorial!
YouTube
has
an
entire
community
of
people
who
created
whole
video
channels
devoted
to
constructing
Ikea
furniture.
Problem
solved!
It
seems
like
Ikea
missed
this
opportunity
to
create
their
own
instructional
video
content
for
their
products.
They
need
to
jump
on
this
trend
to
set
themselves
apart
from
other
companies
and
be
more
helpful
to
their
customers.
8)There
will
be
more
“stories”
As
we
mentioned
in
the
vlogging
section
of
this
post,
ephemeral
stories
(stories
that
only
exist
for
a
short
period
of
time)
have
become
the
new
form
of
vlogging.
They
are
done
in
the
moment
and
don’t
require
a
whole
lot
of
editing
and
special
effects,
so
they
have
lowered
the
bar
for
people
who
want
to
be
amateur
video
personalities.
Anyone
can
do
it.
No
need
for
a
big
video
production
company
or
advertising
agency.
This
style
of
video
will
continue
to
gain
popularity
as
more
and
more
platforms
introduce
ephemeral
stories.
Ephemeral
stories
is
a
platform
that
people
will
watch
and
they
aren’t
going
to
be
overly
critical
or
picky
about
what
they
see
and
the
quality
they
expect.
This
means
we
could
even
start
to
see
things
advertised
within
the
streams
of
the
video.
Podcasts
have
done
this
sort
of
midstream-style
advertising
quite
successfully.
They
are
usually
presented
by
the
show’s
host
and
sometimes
can
be
live
or
taped.
These
are
successful
and
work
because
most
viewers
or
listeners
have
an
intimate
connection
with
the
host
or
personality.
As
with
these
personality-based
types
of
content,
seeing
or
hearing
them
recommend
a
product
is
really
effective.
As
advertisers
look
to
invest
more
in
this
style
of
advertising,
expect
to
see
the
ephemeral
stories
trend
continue
to
be
popular.
9)More
platforms
with
more
video
dimensions
As
more
platforms
are
launched,
the
preferences
for
video
dimensions,
whether
it
is
in
square,
horizonal
or
vertical
format,
will
expand.
With
platforms
such
as
YouTube,
Snapchat
and
Instagram
Stories,
vertical
video
has
increased
in
popularity.
However,
IGTV,
Instagram’s
video
platform,
failed
when
it
tried
to
force
users
to
upload
vertical
content.
Many
people
ended
up
freebooting
content
from
YouTube
and
rotating
it
ninety
degrees
to
fit
the
vertical
dimensions.
And
as
a
result
of
the
low
usage
of
it,
Instagram
has
now
announced
they’ll
support
normal
horizontal
video
on
IGTV.
Something
similar
happened
with
square
video.
It
was
once
thought
that
square
video
content
performed
better
on
Facebook
and
was
more
fit
for
Instagram
whose
content
was
usually
posted
and
rendered
into
a
square.
Since
then,
the
platform
is
now
supporting
photos
and
videos
in
broader
dimensions.
Square
video
is
not
as
present
on
Facebook
and
YouTube
still
hasn’t
fully
embraced
it.
We
have
no
idea
which
video
dimension
will
be
trending
in
the
future.
Will
we
see
more
square
videos?
Will
it
be
vertical.?
Only
time
will
tell.
Just
make
sure
you
are
paying
attention
to
the
trends.
10)We’ll
all
be
watching
silent
videos
The
idea
of
watching
video
with
no
sound
came
from
when
Facebook
introduced
their
autoplay
feature.
Autoplay
automatically
plays
videos
within
your
stream
with
no
sound.
This
was
a
game
changer.
Facebook
also
later
admitted
that
it
was
counting
a
minimal
amount
of
seconds
as
full
views,
no
matter
how
long
or
short
the
video
was.
This
idea
of
watching
videos
with
no
sound
caught
on.
Whether
Facebook
knew
they
were
on
to
something
or
not,
more
and
more
publishers
started
to
create
videos
with
subtitles
and
enough
animation
and
images
to
give
context
over
what
they
were
watching
with
no
need
for
sound.
Instagram
now
has
this
autoplay
feature
as
well
as
platforms
such
as
Twitter
and
LinkedIn.
As
autoplaying
video
continues
trending,
so
does
the
use
of
videos
with
no
sound.
11)Video
ads
will
become
immersive,
mid-roll
and
longer
As
we
remarked
in
the
360
section
of
this
post,
immersive
video
experiences
in
AR
or
VR
are
gaining
momentum
and
interest.
Immersive
stories
are
the
next
big
thing
in
advertising.
Immersive
ads
can
give
customers
a
sense
of
what
their
life
would
be
like
after
buying
or
using
your
product.
For
example,
imagine
being
able
replicate
a
product
you
sell,
allowing
customers
to
see
which
color
would
look
best
on
them
or
how
the
product
would
fit
into
their
life.
Or
a
productivity
tool
that
customers
can
interacts
with
so
they
could
see
their
schedule
being
organized
in
a
new
and
intuitive
way.
That’s
the
power
of
immersive
ads.
Combining
AR
or
VR
with
your
live
camera
to
get
your
product
into
the
hands
of
potential
customers
–
virtually!
Platforms
are
slowly,
but
surely,
introducing
mid-roll
ads.
YouTube
has
used
mid-roll
ads
for
years,
while
Facebook
has
been
talking
about
using
them
for
a
while,
but
hasn’t
quite
pulled
the
trigger.
Mid-roll
ads
are
reminiscent
to
the
days
of
linear
television
where
adds
pop
up
in
the
middle
of
shows
or
videos
with
no
options
to
skip
them.
The
problem
with
short
videos
on
platforms
such
as
YouTube
and
Facebook,
is
that
the
videos
aren’t
long
enough
or
formatted
in
a
way
that
an
interruption,
like
an
ad,
can
take
place.
But
expect
platforms
to
keep
exploring
this
concept.
Video
ads
are
constantly
getting
longer.
According
to
MediaRadar,
from
January
2018
to
February
2019,
the
number
of
6-second
video
ads
on
YouTube
declined
by
20%
year-over-year
to
16.5
%
of
all
ads.
By
comparison,
the
number
of
30-second
ads
rose
from
19%
year-over-year
to
24%
of
all
ads.
Along
with
the
length
of
ads
on
video,
another
change
will
be
the
duration
of
the
ads
that
play
on
sites
before
users
can
skip
over
them.
YouTube
experimented
with
increasing
it
to
15
seconds,
which
is
the
middle
ground
of
not
too
short,
and
not
too
long
to
explain
your
product.
This
longer
video
trend
is
set
to
continue
into
2021.
Take
note.
12)More
showing,
less
explaining
Showing,
not
explaining
is
a
trend
that
will
continue
in
video
content.
Video
allows
for
a
us
to
do
more
than
just
provide
information
in
text
or
as
a
voiceover.
It
allows
for
us
to
show
what
things
look
like,
how
things
work,
what
they’re
made
of
and
how
they
can
fit
into
your
life.
Sometimes
this
even
happens
all
without
words!
Think
about
that
Ikea
furniture
or
the
immersive
ads
or
silent
videos
trends.
What
video
trends
do
you
want
to
explore?
Video
marketing
trends
are
everchanging.
That
doesn’t
mean
they
all
shouldn’t
be
explored.
You
just
have
to
make
sure
that
whatever
you
are
trying
fits
into
your
marketing
strategy
and
has
a
good
chance
of
working
for
your
specific
audience.
Avoid
going
“all
in”
on
something
you
haven’t
fully
tested.
Over
the
years,
many
publishers
such
as
Mashable
or
Mic,
have
completely
reformed
their
business
to
produce
video
content
for
platforms
like
Facebook,
or
go
“all
in”
on
live
videos,
ending
up
having
major
layoffs
because
the
market
wasn’t
there
for
that
type
of
content
at
the
time.
Don’t
let
this
happen
to
your
business.
Approach
these
trends
as
experiments
that
may
help
you
connect
with
your
audience
in
new
and
exciting
ways.
If
they
don’t
work,
write
these
experiments
off
and
try
a
new
one.
If
some
work,
then
they
can
gradually
become
a
more
important
part
of
your
video
marketing
strategy.
Trying
new
ideas
is
the
only
way
to
innovate
and
potentially
gain
a
heads
up
on
the
competition.
Explore
them
all!
For
any
and
all
of
your
video
marketing
needs,
visit
us
at ultimo-media.com.