5 Benefits of Video Production Retainers for Marketing
Over
the
last
few
years
we
have
seen
video
content
become
a
hot
marketing
tool
and
it’s
only
gaining
steam.
In
2016, video
ad
spending
in
the
U.S.
was
nearly
$10
billion,
up
from
$7.5
billion
in
2015,
and
it’s
expected
to
climb
well
past
2020.
Due
to
this
demand
in
video
content,
and
the
fact
that
video
production
is
the
most
complicated
form
of
digital
content
creation,
you
are
going
to
need
every
marketing
advantage
you
can
get
in
order
to
harness
this
hot
trend
effectively.
This
is
where
a
video
production
retainer
comes
in.
A
video
production
retainer
gives
you
access
to
video
production
services
over
a
set
period
of
time,
usually
six
to
12
months,
while
also
building
a
close
relationship
between
your
business
and
your
video
marketing
agency.
It
gives
you
first
rights
to
a
wide
range
of
professional
creative
video
services
offered
without
the
operating
cost
associated
with
a
permanent
employee
on
your
end.
Below
are
the
top
five
benefits
of
video
production
retainers
for
marketing
purposes.
1)Trust
Just
like
all
digital
marketing,
video
marketing
is
about
connecting
with
people
in
a
way
that
is
honest,
genuine,
and
relevant
–
bonding
in
a
way
that
can
be
trusted.
Successful
businesses
and
brands
achieve
trust
by
developing
the
same
connections
within
their
teams
and
partnerships.
2)Integration
A
video
production
retainer
allows
for
your
business
to
harness
everything
an
“in-house”
video
production
team
can
do. Working
with
the
same
video
production
team
allows
for
consistency,
reliability,
and
centralized
access
to
your
final
videos.
After
all,
even
the
best
videos
produced
are
useless
if
they
aren’t
secure,
organized,
accessible
and
able
to
be
used
at
a
moment’s
notice.
3)Savings
Thanks
to
the
likes
of
Amazon
and
Costco,
we
as
consumers
know
that
buying
in
bulk
saves
you
both
time
and
money.
For
example,
if
you
have
a
trade
show
coming
up
and
need
to
order
1,500
ball
point
pens,
it
would
be
most
cost
effective
to
order
all
in
bulk
in
a
single
order
rather
than
multiple
orders.
Its
common
sense
really.
The
ink
supplier
might
even
throw
in
a
few
deals
too
with
such
a
large
order.
Video
production
is
no
different.
With
the
right
approach,
a
professional
video
marketing
agency
or
video
production
company
will
find
more
ways
to
give
you
more
bang
for
your
buck.
4)Quality
The
professional
video
marketing
agency
of
your
choosing
will
develop
valuable
insight
to
your
business
over
the
course
of
your
video
production
retainer.
This
will
help
them
to
continually
improve
the
quality
of
your
video
content
and
campaigns.
Your
business
will
also
gain
insight
to
understanding
your
agency’s
video
production
abilities
in
order
to
better
support
your
future
marketing
needs
and
opportunities.
5)Demand
Effective
video
content
must
be
both
fresh
and
frequent.
Think
about
all
the
messaging
your
marketing
team
is
assigned
to
throughout
the
year.
You
will
have
to
increase
a
significant
amount
of
video
communications
to
answer
this
demand.
High
volume,
yet
high
quality
video
content
can
be
reached
if
you
have
a
reliable
professional
video
marketing
agency
on
standby
through
your
video
production
retainer.
There’s
the
top
five
advantages
of
using
video
production
retainers
for
marketing.
Having
a
video
marketing
agency
on
retainer
will
alleviate
a
lot
of
work
and
concerns
on
your
part
as
a
business
or
brand.
2020
is
almost
over
and
now
is
the
time
to
think
about
2021.
Why
not
start
the
new
year
off
by
making
your
marketing
life
so
much
easier
with
a
Cleveland
video
marketing
partner.
For any and all of your video marketing needs, visit us at ultimo-media.com.