Why You Need Video in 2023
Video marketing has become an increasingly popular and effective way to reach and engage with potential customers online. In fact, it's been estimated that by 2023, video will account for 82% of all internet traffic. This means that businesses who aren't using video marketing are missing out on a huge opportunity to connect with their audience and grow their brand. In this blog post, we'll explore some of the top reasons why you should be using video marketing in 2023.
- Videos can boost your SEO
One
of
the
biggest
benefits
of
video
marketing
is
that
it
can
help
boost
your
search
engine
rankings.
This
is
because
videos
are
highly
engaging
and
can
keep
people
on
your
website
for
longer
periods
of
time,
which
is
a
key
factor
in
Google's
ranking
algorithm.
Additionally,
by
optimizing
your
videos
for
specific
keywords
and
phrases,
you
can
improve
your
chances
of
ranking
higher
in
search
results.
The
fitness
company,
Peloton,
creates
videos
that
are
optimized
for
specific
keywords
such
as
"peloton
workout"
or
"peloton
classes"
to
improve
their
ranking
in
search
results.
Their
videos
include
high-quality
workouts,
testimonials,
and
behind-the-scenes
content
to
keep
viewers
engaged
and
on
their
channel
for
longer
periods
of
time.
- Videos are highly shareable
Videos
are
highly
shareable,
which
means
that
they
have
the
potential
to
go
viral
and
reach
a
massive
audience.
This
can
help
you
expand
your
reach
and
get
your
brand
in
front
of
people
who
may
not
have
heard
of
you
otherwise.
Plus,
when
people
share
your
videos,
it
can
help
build
social
proof
and
increase
trust
in
your
brand.
The
beauty
brand,
Glossier,
created
a
video
showcasing
their
skincare
routine
that
went
viral
on
YouTube
and
helped
increase
their
brand's
visibility.
The
video
was
highly
shareable
due
to
its
high
production
quality
and
relatable,
easy-to-follow
content.
- Videos can be used to showcase your products or services
Videos
are
a
great
way
to
showcase
your
products
or
services
in
a
way
that's
highly
visual
and
engaging.
For
example,
you
can
create
product
demos
or
explainer
videos
that
show
your
products
in
action,
or
you
can
create
videos
that
highlight
the
benefits
of
your
services.
By
doing
this,
you
can
help
potential
customers
understand
what
you
have
to
offer
and
why
they
should
choose
you
over
your
competitors.
The
home
decor
company,
West
Elm,
uses
videos
to
showcase
their
products
in
real-life
settings.
Their
videos
include
before-and-after
transformations
of
rooms
using
their
products,
along
with
helpful
tips
and
advice
on
how
to
style
their
furniture
and
accessories.
- Videos can help you build relationships with your audience
Videos
are
a
highly
personal
and
engaging
medium,
which
means
that
they
can
help
you
build
relationships
with
your
audience.
By
creating
videos
that
showcase
your
personality
and
your
brand
values,
you
can
help
people
feel
like
they
know
you
and
trust
you.
This
can
be
especially
powerful
for
small
businesses
or
startups
that
are
trying
to
build
their
brand
from
scratch.
Casey
Neistat,
a
popular
YouTuber
and
filmmaker,
uses
his
videos
to
build
a
personal
connection
with
his
audience.
He
often
shares
his
personal
life
and
values,
along
with
his
filmmaking
techniques
and
tips.
This
has
helped
him
build
a
loyal
following
of
fans
who
feel
like
they
know
him
on
a
personal
level.
- Videos can be repurposed across multiple platforms
Finally,
one
of
the
great
things
about
video
marketing
is
that
videos
can
be
repurposed
across
multiple
platforms.
For
example,
you
can
post
your
videos
on
your
website,
on
social
media,
and
on
video-sharing
sites
like
YouTube.
This
means
that
you
can
get
more
mileage
out
of
your
content
and
reach
more
people
without
having
to
create
new
content
from
scratch.
Tasty,
a
food-focused
brand,
creates
short
and
engaging
recipe
videos
that
are
easy
to
consume
and
share
on
social
media.
These
videos
are
repurposed
across
multiple
platforms,
including
YouTube,
Facebook,
and
Instagram,
to
reach
a
wider
audience
and
drive
traffic
back
to
their
website.
In conclusion, video marketing is a powerful tool that can help businesses of all sizes connect with their audience and grow their brand. Whether you're a small startup or a large corporation, incorporating video into your marketing strategy can help you stand out in a crowded online marketplace and reach new heights of success.