The Trade Video Blueprint

How Plumbing, HVAC, and Roofing Companies Use Video Marketing to Generate More Leads

If you’re a plumbing, HVAC, roofing, electrical, or general contracting company trying to get more leads, video marketing is no longer optional.

It’s one of the highest-ROI tools available to trade businesses — and the companies using video consistently are seeing more homeowner inquiries, better-quality jobs, and faster hiring.

At Ultimo Media, we’ve filmed everything from large commercial projects to residential installs to full brand stories. This is the proven blueprint we use to help trade companies stand out in competitive markets.

Below is our complete guide to video marketing for contractors, written specifically for plumbing companies, HVAC teams, roofers, electricians, and the trades.

Use Video to Get More Customers

1. Lead With a Short Brand Video

A 60–90 second brand film on your homepage and Google Business profile builds instant trust.

What it shows:

Who you are
How you work
Why customers trust you

SEO: plumbing company brand video, HVAC video marketing

2. Post Short Jobsite Videos Weekly

Homeowners love seeing real work, not stock photos.

Best quick videos:

Before/after
Tool explainers
Team intros
Jobsite tips
“Day in the life” clips

SEO: HVAC social media ideas, roofing marketing videos

3. Use Customer Testimonial Videos

Nothing converts like a homeowner saying:
“They showed up fast, did great work, and I’d hire them again.”

Use these on service pages, ads, and proposals.

SEO: roofing testimonial videos, plumber review videos

4. Keep It Consistent With a Monthly Content Plan

The trades that win online post every month, not once a year.

A simple plan:

1 monthly shoot
5–10 short videos
Photos for Google
Captions + posting schedule

SEO: contractor content marketing, trades video package

5. Put Your Videos Where Homeowners Look

To get the most results, add video to:

Homepage
Google Business profile
Facebook + Instagram
YouTube Shorts
Service pages
Paid ads

Want This Done for You?

At Ultimo Media, we build story-driven video for plumbers, HVAC companies, and roofing businesses — fast, consistent, and built for local SEO.

Reach out when you're ready to grow.

About Ultimo Media

Ultimo Media creates high-quality, story-driven videos for brands, organizations, and trade companies.
We help plumbing, HVAC, roofing, and other skilled trades turn real jobs into powerful marketing content that converts.